About BITE

2023 The 18th Beijing International Tourism Expo

Tourism Connects the World

The World Focalizes Beijing

1、Introduction

The Beijing International Tourism Expo (hereinafter referred to as BITE) was sponsored by the Beijing Municipal Bureau of Culture and Tourism, planned and organized annually by Beijing Relation Conference and Exhibition Services Co., Ltd. since 2004, has been successfully held for 17 years. Each BITE attracted nearly a thousand exhibitors from more than 40 countries and regions around the globe and over 20 provinces and autonomous regions in China. In addition, each BITE event invited over 300 international and domestic hosted buyers to participate. During the exposition, there were various professional forums, dozens of themed promotional events, and thousands of business matchmaking meeting sessions. The on-site sales of the exhibition are as high as 40 million CNY, and the amount of cooperation intention reached for each session is nearly 1 billion CNY.After 17 years of precipitation and development, BITE has become a key event in the international development of Beijing's tourism industry, and it has become a well-known comprehensive tourism exhibition in the world's tourism industry, leading exhibition in Asia's tourism industry, and a first-class exhibition in the domestic tourism industry. It also plays a key role in demonstrating and benchmarking in leading the development of domestic tourism exhibitions towards professionalism and internationalization. BITE is an exhibition with a high degree of marketization and taking into account public participation, and is widely praised by the tourism industry. In particular, it provides professional, cross-regional, multi-industry exchange and transaction opportunities, high-quality and efficient business matching meeting services between service providers and hosted buyers, colorful tourism style display, convenient and affordable on-site exhibition and sales, distinctive features and rich content. BITE has become an important exchange and trading platform for the domestic and foreign tourism industry, which has far-reaching significance for domestic and international tourism transactions and brand promotion. Based on the concept of promoting transactions and improving efficiency, the organizing committee will identify high-quality international and domestic hosted buyers for targeted invitations, organize business matchmaking meetings, and enhance the effectiveness of B2B meeting sessions. In addition to the regular exhibition area display, BITE will actively explore the integration and development of tourism and other industries, such as tourism + technology, tourism + meta universe, tourism + sports, tourism + entertainment, tourism + homestay, tourism + rural revitalization, tourism + shared farms, Tourism + Health Care, Tourism + Cultural Creation, Tourism + Script Entertainment, Tourism + Finance, Tourism + Study Tour, Tourism + Equipment, Tourism + Photography, Tourism + Baking, Tourism + Zen Tea, Tourism + Commodities, Tourism + Food and other special products. This year's BITE plans to hold a number of themed forums, industry seminars, exchange meetings, trade fairs, etc., to expand the broad prospects of the in-depth integration between tourism and various industries.

2、BITE 2023 Expectations

Exhibitor: 1000+   

Buyers: 6,000+

(includes 500+ hosted buyers)

Trade visitor: 30,000+

Public visitor: 100,000+

3、BITE 2023 Highlights 

With the theme of "Tourism connects the world, the world focalizes Beijing", the exhibition is based on the integration of "exhibition" and "meeting". It highlights the function and value of the exhibition industry, showcases tourism resources, promotes Chinese tourism destinations, and explores the development prospects of tourism and related industries, such as tourism equipment and tourism products, food, cultural tourism, sports, entertainment, technology, finance, forest tourism, rural tourism, etc. The content of BITE is oriented internationally and domestically, connecting online and offline, including image display and consumption promotion.

1.  Integrate new forms of tourism and the development of multiple industries, highlighting the technology exhibition model

New demands and themes will emerge under the epidemic. BITE2023 actively explores new tourism models and builds new tourism brands. This exhibition directly faces the challenge of the global epidemic and utilizes the exhibition's function of stimulating economic development. In addition to regular exhibitions, BITE will explore the integration and development of tourism and other industries, such as tourism + technology, tourism + Metaverse, tourism + sports, tourism + entertainment, tourism + homestay, tourism + rural revitalization, tourism + shared farms, tourism + special products such as health care, tourism + cultural creation, tourism + script entertainment, tourism + finance, tourism + research, tourism + equipment, tourism + photography, tourism + baking, tourism + Zen tea, tourism + commodities, tourism + food, etc. The exhibition will hold a number of themed forums, industry seminars, matchmaking meetings, trade fairs, etc., to expand the broad prospects of the in-depth inte gration and development of tourism and various industries.

2.  Professional, multi-level meetings and exchange activities

This year's BITE will hold a professional summit forum based on the current situation and future development of the tourism industry. Besides, BITE 2023 will hold a number of forums and industry exchanges, such as: script entertainment and tourism resource integration development forum, new technology empowering tourism industry development forum, special seminars on forest tourism, health tourism, shared farms, etc., to expand tourism prospects for integration and development with various industries. 

3.  Dual exhibition mode

BITE2023 adopts the online and offline dual exhibition mode to solve the difficulty of participating in overseas and medium-to-high-risk regions. Online exhibitions use cloud services to carry out online meetings and transactions, enable remote participation and promotion. The offline exhibition focuses on image display, and a business matchmaking meeting area will be set up in the exhibition hall to conduct face-to-face discussion through an online appointment system. By merging online and offline interactions, BITE will play its role as a exchange platform for B2B professional exhibitions, attracting diverse domestic and foreign professional buyers, improving communication quality and efficiency, and facilitating contracted transactions.

4.  Optimizing online real-time marketing and upgrading "B2B+B2C"

The exhibition cooperates with exhibitor companies to organize a series of marketing activities such as live streaming promotions for tourism products to enhance the B2B+B2C functions of online exhibitions, promote international and domestic tourism trade transactions, and stimulate consumption in the tourism industry.

5. Strengthen the level of service and improve the quality of buyers

The organizing committee will focus on the needs of enterprises to overcome difficulties, study the impact of the epidemic on the tourism industry, analyze the current situation of exhibition organization, formulate and implement a series of effective measures, and provide exhibitors with a full range of exhibition services; intensify pre-show publicity efforts to boost the visibility and influence of the exhibition; assist companies in formulating exhibition plans to effectively develop customer resources at home and abroad; stimulate buyers' purchase desire through in-depth contact with customers; escalate the strength of organizing domestic and foreign buyers and VIP audiences, etc.

4、Scope of BITE 2023

Tourism destination; tourism resource; OTA; tourist attraction; theme park; restaurant/homestay/shared farm; travel agency; tourism institution; tourism industry association; tourism company; tourism academy/planning/designing/management/consulting services, etc.

Tourism technology; smart tourism; big data analytics; Metaverse and tourism; VR/AR industry chain; tourism SAAS, etc.

MICE; sports tourism and equipment; health tourism; wedding tourism; rural tourism, etc.

Scenic equipment and travel; recreational equipment; game products and equipment; e-sports industry chain; water and underwater tourism equipment and facilities; tourist vehicles and ships; self-driving vehicle and car rental travel industry chain; airlines, etc.

Tourism photography and equipment: professional photographic equipment; drone industry chain; consumer electronics products (smart phone/tablet/snapshot camera/watch), etc. 

Tourism merchandise; hotel supplies; restaurant supplies; baking supplies; coffee industry chain; Zen and tea/tea and utensil, etc.

Contact us

Domestic exhibitor contact：Ji Liming

Email：ji_lm@bre-expo.com

Tel：18010039101

International exhibitor contact: Yang Ling

Email：erica_yang@bre-expo.com

Tel：13391713709

Hosted buyer contact：Dai Manli

Email：daimanli@bre-expo.com

Tel：18010039093